Course overview

Onboarding, nice-to-knows, and need-to-knows.

Your content choices affect more than rankings - they shape what real people can find, understand, and trust.

Writing for inclusion makes your content stronger, clearer, and more effective for everyone.

Understanding how structure gives content meaning - even if you never write a single line of code.

How you organise and label content determines whether people can find what they need - and whether they trust you enough to use it.

Using headings properly is one of the simplest and most powerful ways to improve both usability and searchability.

Lists are one of the most powerful yet underused tools for structuring content.

When a page feels overwhelming or disorganised, it’s rarely because the information is wrong.

Tables have a very specific purpose: to present structured data.

Links are the roads between pages—and like real-world signs, they need to be clear, relevant, and helpful.

The tools you use don’t enforce good practice - but they don’t prevent it either.

Writing meaningful descriptions that help users understand why an image is there, not just what it looks like.

Making multimedia content accessible without making it feel like a compliance exercise.

Understanding when downloadable content serves users well, and how to make it accessible when you do use it.

Your readers only know exactly what you tell them. Everything else is guesswork.

Understanding how people navigate the web without sight changes how you think about structure, clarity, and the hidden power of good content choices.

Your content strategy should start with the smallest screen and the most constrained context, because mobile limitations often reveal what really matters.

Predictable patterns help users and search engines understand your content more effectively, while small inconsistencies create surprisingly large barriers to finding and using information.

A systematic approach to quality control that catches problems before they reach your audience, focusing on what content editors can check without technical expertise.

When changing existing content, maintaining accessibility and user experience while improving information requires careful attention to how updates affect established patterns and user expectations.

Free resources and practical tools that help you assess content quality, accessibility, and SEO considerations as part of your regular content workflow, without requiring technical expertise.

Learning how to filter useful guidance from noise, prioritise genuine improvements over trend-chasing, and maintain sustainable practices as accessibility and SEO standards evolve.